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Academy of Fine Arts
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1、Environmental Design
This specialty cultivates high-quality environmental art personnel who adapt to the development of China's socialist economic construction, master the basic professional theory and related discipline knowledge and professional skills, and have innovative and practical ability, work on environmental design, research or teaching at higher art school, specialize in interior design of public buildings, residential space design, urban landscape and community environmental landscape design, garden design, and be able to work on project planning and management, teaching and scientific research in the field of environmental art application and research. In terms of ability structure, this specialty requires students should possess a sense of innovative thinking in design,  a comprehensive knowledge of analyzing and solving the problems in interior and exterior environmental design project in the field of scientific research, teaching and design ,and the strong ability of space expression.
Main courses: interior space design, interior and exterior performance techniques in design sketch, ergonomics, drawing, architectural model making and technology, architecture and environmental design, software foundation related to environmental design, design, modeling foundation, composition foundation, etc.
Main practice: environmental design project planning, design, construction drawing design, materials and construction technology of space design, environment and related material performance and construction technology of experiments, etc.
Length of schooling: four years.
Degree: bachelor's degree in art on graduation.
Consulting Teacher: Teacher Cui, 13091898371, 88028791       


2. Visual Communication Design
This specialty cultivates fully-exercised, advanced and creative application-oriented talents with international design and cultural vision, Chinese design and cultural feature, also meet the need of  innovative era, integrate traditional graphic (print) media with modern digital media, apply professional design skills to independent graphic design, advertising design, packaging design, etc possess a certain artistic accomplishment and aesthetic ability,  systematic visual communication knowledge, professional theory and design innovation, spoken and written language competence, social communication ability, etc.
After graduation, students can teach, research and manage in the field of professional design, enterprise, institutions, colleges and universities, research institutes in the field of visual communication design.
Main courses: aesthetic, decorative pattern, graphic creation, text design, digital printing, book design, packaging design, exhibition and display, CI design, advertising design, UI design, public advertising design, brand image planning, etc.
Main practice: Training students' manipulative ability of design and the material test ability in the traditional workshop , and completing digital visual communication design experiment in the modern comprehensive digital visual design lab etc.
Length of schooling: four years.
Degree: bachelor's degree in art on graduation.
Consulting Teacher:  Teacher Wang, 15046100976, 88627724


3. Animation
This specialty cultivates application and creation-oriented talents who work at schools of different levels, cultivates the talents with basic knowledge and skills of animation creation, cultivates the talents who work on animation design, animation production, animation promotion, animation application at the film and television agency, animation application and promotion agency and enterprises.
Students are required to study the history and current situation of animation, understand the basic process of animation creation and transmission, master the basic principles of animation creation and basic skills, then a solid foundation and basic knowledge structure will be better laid.
Main courses: introduction to the Chinese and foreign history of animation, animation, animation modeling foundation, principle of film and television, animation, computer multimedia technology, animation design, animation script writing, the photography foundation, foundation of animation software, character design, scene design, animation, audio and visual language, continuity late synthesis design, animation, animation, animation peripheral products project promotion.

Main practice: independently- set art practice of different scales,  student-oriented animation creation, regular or irregular project-making, related art practice, major and minor animation teaching practice, as well as the profound folk artist, in-depth market research, comprehensive thesis-writing training, etc.
Length of schooling:  four years.
Degree: bachelor's degree in art on graduation.
Consulting Teacher: Teacher Yang, 13945178685, 88627850


4. Product Design
This specialty cultivates application-oriented talents with“profound foundation, wide caliber, strong ability", coordinated development of“knowledge, ability and quality", with a solid foundation of basic industrial design theory and product modeling ability, good professional skills and quality. These talents are qualified to work on the product innovation, design, management, scientific research or teaching work at enterprises and institutions, professional design department, teaching and scientific research units, or engage in related product design, visual communication design, information design and environmental facility design or display design. In terms of ability structure, this specialty requires that students should have a certain sense of innovative thinking in design, preliminarily possess the ability of integrated use of knowledge, analyze and solve the problems of research, development and design encountered in the process of industrial product modeling design, possess better image performance ability.
Major courses: the history of industrial design methodology, product design, product design sketch performance techniques, ergonomics, drawing, model making and technology, the research method of products, product design report of production, digital product design and product design related software such as basic theoretical knowledge and basic methods, the Chinese and foreign technology based, composition, art history, design, modeling, related courses such as history of industrial design in the world.
Main practice: product planning, design, mold design, model making, etc.; In product design, scientific research units for industrial products related to material properties and the processing technology of the experiment.
Length of schooling: four years.
Degree: bachelor's degree in art on graduation.
Consulting Teacher: Teacher Tong, 13936548564, 88627861

 

5. Digital Media Art
This specialty cultivates multi-skilled application-oriented talents who master basic theories and methods in the field of information and communications, digital media production, transmission and processing ,who possess certain artistic accomplishment, grasp the integrated use of knowledge and skills to analyze and solve practical problems, who are qualified to work in computer technology, network technology and digital communication technology, the traditional field of radio, television, film, and computer animation, virtual reality which is a new generation of digital media sector, professional design agencies, enterprises, institutions, colleges and universities, research institutes in the fields of digital media design, teaching, research and management work. The majors can make use the new media design tools such as computers to carry out art design and creation, comprehensively apply computer technology, communication technology, digital signal processing technology for digital media design.
Main courses: computer technology foundation, audio-visual language, digital photography and video, web design, principle, film and television special effects, animation, film and television program packaging, digital video creation, network game design, design aesthetics, etc.
Main practice: training students in television, film and television companies, such as network media industry.
Length of schooling: four years.
Degree: bachelor's degree in art on graduation.
Consulting Teacher: Teacher Liu, 13946028765, 88627764


6. Industrial Design
This specialty cultivates students with solid industrial design theory, basic knowledge and application ability, international vision and the sense of social responsibility, comprehensive way of innovative thinking and team work spirit. The graduates are qualified to work in enterprises and institutions, professional design institutions and scientific research units, who are engaged in industrial product innovative design and relevant service model and business model design, transmission design, interactive design, environment and display design in the areas of development, research, planning, education and management work of backup talents in industrial design. Students in this major mainly study basic theory and knowledge of industrial design, industrial design principle, procedure, method, and design expressions in the aspects of basic training, with proper processing industrial design and environment, user, market, function, modeling, color, the relationship of the structure, material, process, and the comprehensive ability of manifesting these skills in the design of the products and services.
Main Courses: introduction to design, man-machine engineering, the history of industrial design, computer aided industrial design, design psychology, design procedure and method, design fast performance, material molding and process, product form design, structural design, system design, design management, design research, product development, design, project design, etc.
Main Practice: industrial design planning, design, mold design, model making, etc.; In product design, scientific research units for industrial design related to material properties and the processing technology of the experiment.
Length of schooling: four years.
Degree: bachelor's degree in art on graduation.
Consulting Teacher: Teacher Tong, 13936548564, 88627861